Ecommerce Day in Peru: a growing business model
This July 10 is the day of ecommerce in Peru as a way to encourage and propagate the fundamental role that electronic commerce is fulfilling within the country.
As in most Latin American countries, Peru has gradually managed to integrate into the constant advances that technology brings to industrialized society, since many of the commercial sectors carry out the exchange of goods and services on a daily basis. from Internet.
To understand the dynamics of this business model, it is essential to put into perspective how strategies have been developed to meet the needs of customers. Taking into account the opportunities for improvement, electronic commerce can become a key pillar for the national economy and making the day of ecommerce in Peru a more relevant industry.
Ecommerce day in Peru: how has growth been?
There are many interesting data that can be untapped when talking about the current situation of electronic commerce in Peru , without a doubt one of the most relevant is the profile of the buyer. According to the Peruvian newspaper El Comercio, consumers are increasingly more varied, that is, they belong to many different sectors of the population.
In this sense, 50% of virtual buyers belong to sectors A and B, while the remaining 50% belong to stratum C. The majority group is between 25 and 35 years old, being the so-called millennials who perform more online transactions. One of the key features is that they are not familiar with any brand in particular, on the contrary, their searches are focused on the price-quality of the products.
The Chamber of Commerce of Lima (CCL) offered some figures on the categories that most interest Peruvians when they enter the electronic commerce portals, first, technology and electronics lead the list. In the following positions are located articles related to fashion, home and travel. Finally, there are health and beauty, sports, toys for children, pets and food.
What to expect from electronic commerce in Peru?
Similarly, according to figures provided by the CCL, the Cyber Day 2017 season left good results for companies engaged in electronic commerce in the country, since approximately 70% of the payments made during the campaigns come from digital platforms, which means a significant increase in the number of clients that rely on the virtual purchasing process.
This point is essential in all Latin American countries; Reliability and security are key for more and more people to make their purchases online. For this, better procedures must be applied that improve the user's shopping experience from start to finish.
For its part, Linio Peru implemented in 2017 discounts of up to 75% with free shipping to certain cities in the country such as Lima and Callao. In this way, customers were able to enjoy special promotions in the technological articles of the moment; among which the most well-known brands stand out: Apple, Huawei, Samsung and Motorola.
In addition, other household products such as televisions, appliances and appliances were the most purchased. There is no doubt that buyers celebrate the day of ecommerce in Peru looking for the most tempting offers in the latest generation items for entertainment and to perform housework.
Cyber Wow: 72 hours of unmissable offers
The cyber day 2018 of Linio Peru will be taking place on 9, 10 and 11 July. In this sense, customers can make their virtual purchases with excellent advantages, especially for those who download the Linio app , because through this tool, buyers will have access to incredible discounts on the items of their choice.
The promotions of this campaign will focus on fashion items: clothing, footwear, accessories, cell phones, televisions, appliances, sporting goods, among others. So it is impossible not to find all the products that are indispensable for the day to day.
Also, the cyber day brings free shipping in merchandise selected from the catalog. In addition, to encourage the credibility of new users will be available several banking promotions that offer the customer the opportunity to choose the payment method that best suits their needs.
Same as the previous time, the percentage of discount is of more than 70%, reason why the season of Cyber Wow 2018 is the opportunity for all those that wish to make the purchases of half of year without having to invest great sums of money. So Linio Peru makes available to its customers the best promotions in the best known brands in the market.
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