How Facebook Workplace was born: the business social network


How Facebook Workplace was born: the business social network

After a year of testing, Facebook launched its new business platform, which combines the best of two worlds: the social network par excellence and the workplace.

Facebook Workplace is the new independent platform that promises to improve communication and productivity in companies. As a concept, Facebook's new tool works as a means of internal communication for workers of the same organization, and seeks to convert the time spent in social networks into higher labor productivity, improving the internal communication of companies.

Test period in Linio Precisely, Linio was one of the international organizations chosen to implement the pilot concept of the tool in 2015, called Facebook at Work. During this trial period, Linio workers from 8 countries throughout Latin America provided feedback on the functionalities of the platform, helping to solve structural problems and user experience.

At the end of this beta stage, Mark Zuckerberg's company decided to change the name of Facebook at Work to Workplace by Facebook, since from its initial conceptualization the platform had changed substantially, not only in its look and feel, but also in the actions that allows users to execute.

Facebook for companies

It is important to highlight that Workplace is exclusively for companies and, as a tool, it has been created to improve productivity and communication between employees through mobile devices. Users can access this application in the same way as with Facebook, through iOS, Android or a browser.

Although it is an exclusive social network for companies, Workplace guarantees not to lose the interactivity and the tools of this platform that everyone loves. The latest version of the platform has features similar to those of Facebook, such as a wall, profiles, events, videos, messaging and, above all, audio calls, videoconferencing, and the increasingly popular Facebook Live.

The Workplace business model Unlike Facebook, this social network does have a cost, which varies according to the number of employees per company. In the case of companies with up to 1,000 employees, the cost will be 3 dollars per active user per month, 2 dollars for companies between 1,001 and 10,000 workers, and 1 dollar per user for payrolls of more than 10,000 users. In the case of non-profit organizations and educational institutions, the platform is completely free to use.

Today more than 1,000 organizations are part of the Workplace world. To date, around 100,000 groups have been created within this social network. India,

The United States, the United Kingdom, France and Norway are some of the main countries that have tested Workplace with very positive results. Among the main companies that have opted for this tool are, Starbucks, Oxfam, Save the Children, Danone, and Linio.